Local Search Focus

Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? In today's vertical search column, "Has Mobile Local Search Finally Arrived?," local search expert Michael Boland notes that it could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. » Full story

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There is so much great information out there in the world. I am constantly being enticed by more information and finding the best information can become an interesting challenge. There are a couple of great SEO roundups written by expert SEO’s.  A good source of daily SEO roundup information can be found on searchengineland.  Danny and his team do a good job of pulling lots of news stories and web tips together in a daily article that you can read online or receive using your RSS feed reader.

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One of the first steps in the long and arduous search engine optimization plan is the research of keywords. Keywords are center of all SEO programs, your content is written around keywords, your titles should be keyword optimized and your link building program relies on keywords as anchor text. Here are ten keyword research tips to help you get started: Misspellings and Typos: use common misspellings or typos such as double strikes, letters close to each other on the keyboard for example yahp

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Location: Irvine, CA URL: http://corporate.local.com Local.com (an Irvine-based local search engine), is looking for an entrepreneurial team player with the spirit and desire to envision change and see it happen. As Local.com increasingly shifts our focus to locally centered search design we are seeking an A+ Developer with a true “start-up” vision and mentality. This is a rare chance to become a part of a strategic team working diligently to rapidly enhance its product offering in a local

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The Wall Street Journal today wrote about the challenges that newspapers have in trying to sell to small local businesses. Beth Lawton at the Newspaper Association of America kindly asked us to add some context to the article (subscription required). Here is our piece. ….As the Wall Street Journal article highlights, many newspapers are looking “downscale” to the high volume of smaller local advertisers to make up for their permanent losses in retail and classifieds. About 30 percent of an est

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The economy isn’t doing too well, but that hasn’t hurt the hiring picture for Yellow Pages and Local Search sales pros, according to YP veteran Ken Clark, who put out an interesting promo for his recruitment firm, Hawthorne Executive Search. Clark says that hiring via Hawthorne is up 25 percent in 2008. Publishers continue to expand in both print and local search, with SEO/SEM experts in especially high demand, as well as community managers. Churn at pure local search adverting providers rema

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The economy isn’t doing too well, but that hasn’t hurt the hiring picture for Yellow Pages and Local Search sales pros, according to YP veteran Ken Clark, who put out an interesting promo for his recruitment firm, Hawthorne Executive Search. Clark says that hiring via Hawthorne is up 25 percent in 2008. Publishers continue to expand in both print and local search, with SEO/SEM experts in especially high demand, as well as community managers. Churn at pure local search adverting providers rem

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You must have watched the Sunday night television series "ABC's Extreme Makeover: Home Edition" and thought to yourself someone in your neighborhood would be a perfect subject. It might be the family down the street who adopt unwanted children. It could be a family who lost everything in a fire. Whatever the reason, odds are you convinced yourself the show would never come here. Think again. The casting department of "ABC's Extreme Makeover: Home Edition" is looking for potential families in t

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I’m not sure whether this is smart or its opposite. According to this release, Citysearch is giving away online video (produced by TurnHere) to new advertisers through the end of August. This will probably work to get attention and generate some new advertiser accounts. The release doesn’t discuss a minimum ad spend, which is what was previously required to get a video ad on Citysearch. So this may be a clever retooling of that proposition. I wonder, however, whether it’s a reaction to a b

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On one of my many trips to Los Angeles (what can I say? I like to hang where LoRo* hangs), I dropped in to see Nick Grouf of Spot Runner. As many might know, Spot Runner is an online-offline ad agency play that has gotten big funding and even bigger hype of late. Usually, BoomTown runs screaming from such Web 2.0 dandies, but there is definitely some there there at Spot Runner. In fact, it actually seems to be tackling an underserved (and unexciting) market of local and national clients in

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