Archive for February, 2008
Posted under Local Search
Greetings from Inside the SEOigloo! I am exceedingly honored to have been invited by Kim Krause Berg to become a moderator of the SEO category at Cre8asite Forums. Former moderator Rand Fishkin has found it necessary to turn his attention elsewhere (he’s a busy guy!) and I will do my best to pick up where he has left off, keeping the Cre8asite Forums exciting, hospitable, and spam-free. How Cre8asite Can Help You Cre8asite is one of the SEO/SEM industry’s most respected forums and, perh
Posted under Local Search
Copernic Desktop Search 2.3: convenient search29th 2008f February 2008 The popular program has been updated, that allows performing local search through hard drives. The program provides an opportunity to search for files, e-mails, images, multimedia files, and more. The program creates a database of files on the disk, to simplify further work with them. The search can be made by keywords, without the need to run the program. It is integrated in the task bar, and is always at hand. This ve
Posted under Local Search
My network of contacts has been pinging me recently about all sorts of job opportunities. I’m obviously not available currently (Praized Media stealth start-up anyone?) but I figure I would give some exposure to a couple of those opportunities. In Montreal: Yellow Pages Group, Senior Manager - Lead Generation Description: the Senior Manager – Lead Generation is the national prime on Lead Generation programs/initiatives from a marketing standpoint. Responsible for the design, implementatio
Posted under Local Search
We recently asked the Google MD for India on WATShow whether CTR (Click Through Rates) were dropping on google ads and whether google was doing anything to increase the response rates to its ads for the advertisers. The answer was a NO to the drop in google ads but if you see the latest comscore report it suggests that clicks on Google ads in the US were flat in January compared with a year earlier. Now people are suggesting various reasons for this right from the slowdown in the US eco
Posted under Local Search
SMX West 2008 Conference Coverage Recap SMX West 2008 is now over and it was a great conference. The size of the conference did not take away from the intimacy people felt with the speakers. Most attendees are on their way back now, as am I. Here is a recap of all our coverage. Before I post that, I must thank our contributors. Starting with our Tamar Weinberg of many hats including her own blog Techipedia, Debra Mastaler of Alliance Link and of Link Spiel, Chris Boggs of Brulant, David Wa
Posted under Local Search
Greetings from Inside the SEOigloo! Andrew Shotland, everybody’s favorite Local SEO Guide, is chatting with us today from Pleasanton, California. Andrew offers SEO and SEM consulting, and his past work with Insider Pages makes him a fascinating fellow to speak with about Local Search. We feel very lucky to have this opportunity of interviewing him. Miriam: Call out the first 3 adjectives that come to your mind to describe local search. Andrew: Yellow, green, red Miriam: What excites you abo
Posted under Local Search
Ed Reese, business development director of Hotbed, a San Francisco-based film production company, was paying about $400 a month to Yellowbook.com and Superpages.com to promote the company's local listings on the internet. Because Hotbed caters to local ad agencies, Reese wanted to make sure the business was seen by people who searched for the terms "San Francisco" and "Film Production Company." As long as he paid his Yellowbook and Superpages fees, Hotbed was among the top three local listings
Posted under Local Search
If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results. Many people are screaming that this is a "worthless" service - but I disagree. It's not worthless, but
Posted under Local Search
AmericanTowns.com announced that its listings of local events are being featured on town and city entries on Superpages.com. AmericanTowns’ complete listings of local events now appear on Superpages.com with the local search expert’s content. Last year AmericanTowns featured more than 10 million events and now covers more than 15,000 communities nationwide. AmericanTowns contains information on 120,000 community organizations, more than 100,000 postings by those organizations and their member
Posted under Local Search
Lisa's still sleeping away, lucky girl so it's just me and Tamar in blogger central today. Breakfast had both bagels and juice this morning, so call it a win. Our topic this morning is the same as the last part of yesterday's keynote. What's the future of search? Where are we going? Will there be flying cars? These questions and more will be answered by representatives from the four major engines: Brad Goldberg (Microsoft), Dr. Larry Heck (Yahoo!) and Peter Norvig (Google). Chris Sherman (Sear
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